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Life Insurance: The One “Scary”Conversation Most Families Avoid

by Ryan Ruffcorn

Why Is Life Insurance Such an Uncomfortable Topic?


Nobody wants to sit down and talk about dying. It feels morbid, it feels distant, and it’s easy to tell yourself there’s plenty of time to deal with it later. That’s the real reason life insurance gets skipped, not cost and not complexity. The conversation forces a family to picture a version of life where one parent, one income, or one caregiver is suddenly gone.

Avoiding the topic doesn’t make that risk go away, it just means a family would have to figure everything out, financially and emotionally, at the worst possible moment.

What Actually Happens to a Family With No Life Insurance Plan?

When there’s no policy in place, the mortgage, car payments, childcare, and day-to-day bills don’t pause for grief. A surviving spouse is often left trying to maintain the same household on a fraction of the income, sometimes while also covering funeral costs that can run into the thousands of dollars.

Some families have to sell the home. Others lean on savings meant for college or retirement. None of this happens because the family didn’t care, it happens because the conversation got put off one more year, and then it was too late to have it.

How Much Life Insurance Do You Actually Need?

There’s no single number that works for everyone, but a useful starting point is adding up what the family would need to replace: several years of income, the remaining mortgage balance, outstanding debt, and future costs like childcare or college. For a lot of households, that lands somewhere between 10 and 15 times annual income, though the right number depends on age, debt, number of dependents, and whether one or both spouses work. The point isn’t to land on a perfect figure in one sitting, it’s to stop guessing and actually run the numbers with someone who can walk through it.

Term vs. Whole Life: Which One Fits Your Family?

Term life insurance covers a set period, usually 10, 20, or 30 years, and tends to be the more affordable option for young families who mainly need protection while the kids are growing up and the mortgage is still outstanding. Whole life insurance lasts for life and builds cash value over time, which makes it a better fit for longer-term estate planning or for someone who wants coverage that never expires. Most families start with term because it solves the immediate problem at a lower cost, then revisit whole life later as their situation changes.

Why the End of the Year Is the Right Time to Have This Conversation

October and November tend to be when families are already thinking about open enrollment, year-end budgets, and what next year looks like financially. That makes it a natural window to add one more item to the list: reviewing whether the family actually has a life insurance plan, and if so, whether it still matches their current income, debt, and number of dependents.

Waiting until January often means waiting another full year, since life insurance isn’t usually top of mind once the holidays hit.

Frequently Asked Questions

Is life insurance only necessary if I have kids? No. Anyone with a spouse, a mortgage, co-signed debt, or dependents who rely on their income can benefit from coverage. Even a stay-at-home parent with no salary provides value, usually in the form of childcare and household work, that would cost real money to replace.


How much does life insurance actually cost? For a healthy adult in their 30s or 40s, term life insurance is often more affordable than people expect, sometimes less than a monthly streaming subscription for a sizable policy. Cost depends on age, health, coverage amount, and term length, which is why it’s worth getting an actual quote rather than guessing.


What if I already have life insurance through work? Employer-provided life insurance is a good starting point, but it’s usually only one to two times annual salary and it typically ends if you leave the job. Most families still need an individual policy to fully close the gap.


When should I update my life insurance coverage? Any major life change is a good trigger to revisit it: a new child, a new mortgage, a marriage, a divorce, or a significant change in income.
Reviewing coverage once a year, even without a major change, keeps it aligned with where the family actually is.


Contact Ruffcorn Insurance today to talk through your family’s life insurance options before the year ends.

About Ryan Ruffcorn

Ryan grew up in Keokuk, graduated from Keokuk Senior High, and started his agency in Keokuk from scratch in 2003 after having worked for one of the largest international accounting firms, KPMG, LLP.

Ryan is hardworking; his loyal and trustworthy character is exemplified by the way he does business. He thoroughly enjoys helping clients through the insurance buying process to secure coverage for their most valuable assets.

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Contact Info

Ruffcorn Insurance
116 N 3rd St
Keokuk, IA 52632
Get Directions
(319) 524-3640
rruffcorn@ruffcorninsurance.com

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Contact Information

Ruffcorn Insurance
116 N 3rd St
Keokuk, IA 52632
Get Directions
(319) 524-3640
rruffcorn@ruffcorninsurance.com

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